C&T Publishing launched a social media campaign last fall . . .
to connect more closely with quilters, artists and crafters around the world. In October 2008, they started their blog with just 400 visitors. Now more than 12,000 people enjoy their personal stories, free projects, design challenges, and book giveaways each month. Writing for their blog gives all the C&T staff and authors the opportunity to break away from book schedules and marketing campaigns, so we can focus on what drives our creativity.
In addition to reading and commenting on our blog, there are many other ways that artists and crafters can be more inspired by taking part in our online communities:
- Join over 1,900 members in their informational eClubs
- Check out their main website to read and/or write helpful book and product reviews. Over 30,000 visitors come to the site each month
- Enjoy entertaining and educational videos on YouTube that feature their books and products. Nearly 150,000 viewers to date have found something inspirational on their channel
- Follow them on Twitter and tweet along with 760 other followers
- Become one of their 1400+ fans on Facebook to give us feedback and make new friends
- Stay motivated by their Flickr galleries of projects made from their books or with their products–each day hundreds of people look through 500 images and counting!
- Share a link to their blog with peers by displaying one of our six beautifully-designed blog badges—so far 53,000 people have been introduced to their blog through another blog.
C&T is also producing downloadable eProducts that include individual patterns and out-of-print books from best selling authors. “It is my desire that C&T Publishing be thought of as a content provider. We are no longer just publishers of books,” says our CEO, Todd Hensley. More than 1,100 eProducts have been sold and downloaded in just the past few months.
With these new social media efforts, C&T has been more successful in connecting with more people, in more ways, than ever before. They say that they will continue to give quilters, fiber artists, papercrafters and many other creative types the best online destinations to find inspiration, education and information.
There seems to be a ton of stuff and PROPS to C&T for trying new things! Click here for a link to the main C&T web site! xooxm
