Last week I picked up a DMC Needlework Threads Color Card to get the updated colors and thread samples. Any designer worth their salt needs one and since I hadn’t purchased one in awhile, it was time to upgrade.
Now, the card was wrapped in plastic so you couldn’t look inside, but I had purchased them in the past, so I was good to go.
When I got home I opened the Color Card only to find that DMC had replaced real life embroidery floss samples with low quality “photos” of embroidery floss!
Listen, I ran a couple of magazines and anyone can tell you that getting accurate color in a printed form is next to impossible. Do you think that the quilts, fabric and needlework you see in the magazines don’t match what you see online or in person on purpose?
Now the powers-that-be at The DMC Corporation are charging the consumer $10 for something that is 1) worthless and 2) most likely a 9000% mark-up, if not more! No wonder it’s covered in plastic!
Look, I get that color cards with real floss and thread samples are expensive to produce and to sell but I, as a designer, would rather pay $50 for a card that I can use and is helpful, than to pay $10 for something I cannot use and isn’t accurate! To my mind I can’t think of any reason someone would need or have to buy this? If it’s a checklist you need, you can get that online – for FREE! If it’s a crappy, inaccurate DMC embroidery floss color chart you need, you can get that online – for FREE! What DMC is selling is a blatant rip-off of the consumer and not worth the paper stock it’s printed on.
I have always used DMC products, I have a gazillion skeins of their cotton, rayon, pearl cotton floss, fabulous wools, and all the rest, and have always been happy and have never had a problem. Although the buzz on the street is that the quality of the DMC embroidery floss has begun to decline (as the prices went up), that has not been my experience. However, I do resent this shoddy, price-gauged, DMC Needlework Threads Color Card product and am now wondering if the “cost cutting” hasn’t affected the other products as well? I’m going to try to return the darn chart thing.
I wonder if Anchor has a real Thread Color Chart?